About Chris Stanton-Cook

Chris Stanton-Cook has been a member since May 9th 2013, and has created 2 posts from scratch.

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Policies and Procedures

Policies and Procedures Keep your Business Safe

Systems are made up of policies and procedures and provide real structure to any business.

Policies are actioned with procedures

Systems are able to be managed and if proper reporting mechanisms are in place they will deliver invaluable information to management and improve decision making.

Your business system should provide your business with consistent and predictable output in terms of products and services.  Your market values these qualities and your should, to minimise risk to your business, ensure that your policies and procedures are properly monitored and managed.

Policies and procedures are the building blocks of the systems that run your business .

Today we added a short basic training program – The Basics of Policies and Procedures to YouTube and you can view it here
on our page which also has the transcript of the video script.

The video covers the basic process needed to develop policies and procedures and also looks at how to ensure or improve compliance with the policy.

Michael Gerber in “The E-Myth Revisited – Why small businesses don’t work and what to do about it” gives a clear message that Systems based on sound policies and procedures which are enforced are most likely to succeed.

This is one way of reducing the risk of failure in your business so it’s worth having a fresh look at the policies and procedures you have in place in your business.

Your Business Accounting

Accountancy is the Most important Feedback system in a business

Business Accounting – Do You Understand Your Financial Reports?

I have taught business management for over 15 years and a significant part of the programs I have taught are about the Accountancy System. The Accountancy for Business Owners and Managers training has included –

  • Accountancy Basics
  • Book keeping
  • Financial Statements and Analysis
  • Budgets and Cash flows
  • Record keeping
  • Reconciling Accounting Income and Taxable Income
  • Manual vs Computerised Systems
  • Subsidiary Ledger Reconciliations
  • Payroll
  • Recording Taxation affected entries (GST figures highly)
  • Other areas as they arose in training sessions

Today I have added a page to the site introducing the Double Entry Accountancy System so that non accountants can gain an understanding of the system and methodologies accountants use to produce your financial and taxation reports and so that they can ensure their records are properly maintained.  This is brining business accounting to non-accountants in an easy to consume style.

The modern Accountancy System, Double Entry and Business accounting

How Double Entry Accounting Works

Accounting for Owners and Managers

You’ll find the first of the Accountancy Basics page here – Double Entry Accounting System  or you can go to the Book Keeping Tab and you’ll see the page there in the drop-down menu.

The article looks at the history of the modern day system going back to some records for the period 1299-1300 and Luca Pacioli’s mathematics book in 1494 describing the system.  We use the same system today – just different tools for today’s business bean counters.

We take a look at Debits and Credits and explain what “Being in the Black” and “Being in the Red” mean and how the expressions arose.

After you have read the page and watched the video you’ll have a pretty clear idea of how the Double Entry Accountancy System works and in future essays I’ll take you deeper into the journey of using accounting to manage your business.

After all I bet you went into business to make money and take control of your life.  Without good reporting you can’t manage and then only by luck will you be free and make money.  You need a strong business accounting system with Accrual and Cash methods working in tandem to help you achieve the results you want.

Good accounting can lead to significant productivity increases and increased profitability.

You owe it to yourself, your family, your customers and your suppliers to use this system, your accountancy system, to get the best from your business and make the money you want and gain the freedom you desire.

#doubleentryaccounting #debitsandcredits #smallbusinessmanagement #whyiwentintobusiness #business accounting

What is Wealth

What is Wealth and How Do You Define It?

Dr Joanna Martin is a highly successful Public Speaker and Coach to Public Speaking.
Her specialty is selling from stage and she has helped many people from many walks in life move from being unable to utter a word in front of an audience to becoming confident and comfortable speaking in front of hundreds or thousands of people.

Here is a video of her giving a different perspective on wealth, with a feminine leaning that men can also learn from.

Micro and Small Business Planning

Small Business Plans are Easy

Micro Small Business Planning Now Where How

Family businesses are usually small to micro businesses without a plan but they could easily have a working plan with this model.

The Now – Where – Here business planning model or the Strategic Business planning model is a very useful tool for a business of any size.

This model isn’t limited to business planning as it  can also be very useful for anyone setting goals.

The model starts with a review of where a business is now.
An audit is taken of current performance, financial, operational, staff and other factors as it is.

The vision of the business at a future date is prepared. This description of the business then sets the objective to be obtained by the mission (the action plans) when set in motion.

The section initially captures all the strategies available to achieve the desired outcome.
Once the strategies are captured they can be evaluated and those with the best chance of achieving success are converted to action plans.
The action plans form the Mission and it is put into play.

Once the business plans are active the results are monitored to ensure the business is moving toward the goals set. This monitoring is done by selecting appropriate Key Performance Indicators (KPI) and suitable measures (KPM) for the KPI’s.

This constant monitoring enables the business operators to make necessary adjustments to maintain course for the desired destination.

This is a great model, because of its simplicity, for small and micro businesses to use for business planning and you can discover more about our business planning programs here > Business Planning Programs

It comes to mind that many small businesses both online and offline come to grief very soon after start-up.  Perhaps a little effort put into small business planning would save may people a lot of money and personal suffering.


Choices - Two Brothers - a story how their choices determined their lives.

 Twin Brothers

There were two men who came from identical backgrounds. They were, in fact, twins.  Not identical but nonetheless twins. They grew up in the same house and went to the same schools.  They had the same opportunities and challenges as each other because their parents and mentors wanted them to have every opportunity to succeed.


Now you would think that they would have led parallel lives, wouldn’t you? So much being the same but there were also differences that caused different results.

One of them as a boy, lets call him Tom, was always looking at situations and wondering what was behind it all, what problems this job would have and was always looking for catches.   Tom was always reacting to things going on around him The other, Fred, saw everything  as an opportunity and wondered how it could be done more easily, how to best respond and what he could learn from it because he seemed to like to break things down and share the benefits.

If there was a work to be done Tom looked upon the task in front of him and felt challenged and put upon while his brother looked beyond the task and seemed to understand the eventual outcome and why it had to be done   well   before he’d commence his work.

Tom was always challenged by his work and found it difficult to get into it. Almost everything was a chore.  He’d always find distractions and more interesting things to do and because of this found he was often in trouble because his little jobs had become big jobs and then they became bigger. Eventually his jobs became far far bigger and much more urgent requiring others to help get it done. He really excelled at making mountains out of molehills.

Meanwhile Fred was enjoying his work, his hobbies and his interests because he’d taken on his work in an orderly way and broken each job into smaller tasks which were easily completed, even when unpleasant. He always said the reason he did his work that way was because he could see the end benefits and kept them in his mind as he worked.  Fred was appreciative of what he had and the world around him.

By the time they reached their mid twenties they were still close as brothers when but the outcomes of their pursuits in life were becoming markedly different.  It was obvious to all that they really had quite different attitudes to life – Pessimist and Optimist or Scarcity and Abundance and Reaction and Response.  The two were in many respects becoming opposites sides of the one coin.

If their lives were scored  was scored Fred would have been the A grader in all areas of life, (even when something he did didn’t work out), and Tom mostly a C grader with a mix of successes and failures thrown in.

By their forties they all but lived in different worlds. Fred was a real go-getter, a goal setter, an achiever and would often be busy wondering how to get something to work or happen. His world was filled with people from whom he could learn and be inspired, including Tom.

His brother Tom, on the other hand, saw the world as a place of difficulty and had surrounded himself with like-minded people. To them everything was a challenge to be met and was designed to keep them trapped in their world. Laws, the banks, society had it all stacked against them and they had plenty of reasons why they couldn’t do this or that.

Tom reached a turning point in his life in his early fifties. Perhaps a mid-life crisis? A point of absolute frustration. With some help from Fred he took the chance to revisit his beliefs, values and lessons in life and discovered that he had choices, more choices than he’d ever imagined. He discovered there were different ways to see the world and that his old view, limited view of the world was not in his best interest.  He learned to look beyond and then bring that learning into the present to act on it. Freed finally was able to share his life skills and open doors because his brother made a choice to see things differently.

Two brothers with the same start in life. Hard to believe? Well perhaps not.

Was it internal chemistry? Was it just a desire to be different? Was it one bad or great experience?

Something set them on different paths at an early age and how they chose to react to that experience made all the difference.

Tom showed that you can teach an old dog new tricks as long as the dog is willing.

There are so many ways to see the world we live in.

Always take in your world from several vantage points, broaden your view, open all your senses so you can choose the one you like best and make choices that work best for you.

Your attitude clearly affects the way your relate to, see, hear and feel your world. Change your attitude and you change your world. It is all about our choices in life and taking responsibility for them.

Contact Chris to help you see more choices in your world or Visit Hypnosis With Chris to discover how to have a positive view of your world.